Honest Marketer » Product http://www.nickfooter.com Marketing, Social Media and Me Mon, 17 May 2010 01:39:20 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Perception or Product http://www.nickfooter.com/2009/08/23/perception-or-product/ http://www.nickfooter.com/2009/08/23/perception-or-product/#comments Sun, 23 Aug 2009 18:28:17 +0000 Nick Footer http://www.nickfooter.com/?p=45

“Marketing is a battle of perception, not products.”

I just picked up The 22 Immutable Laws of Marketing by Al Ries and Jack Trout. Our entire class was given a copy by the President of Willamette Valley Vineyards at our visit with him. It seems to be a quick and easy read with good insight.

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