What’s Your Plan?
Reasons to work from a marketing plan:
1. Track your goals and objectives-Many small businesses just do advertising when a local rep walks through the door or when they think about it…Never. By having a plan to review and work from, it gives you or your marketing team vision, check points and a light at the end of the tunnel.
2. Create a budget and spend it-Sit down and look into your crystal ball(Facebook)…Now stop stalking your X and focus on 2010. We need to be realistic. If you don’t spend any money on marketing and advertising how do you expect to create leads, donations or sales?
3. Start the conversation-If Noah had tried to build his Arc in a few days, his ship would have sunk. Sitting down with the decision makers can be a stressful and even aggravating experience, but you have to do it. Start explaining social media, the importance of marketing and how the people who increase their marketing/advertising budgets are the ones who will survive the coming flood.
4. Your competition is cutting marketing. If your competition cuts their marketing then it opens the door for you to their clients. If they are not willing to fight for each new lead, then it makes it that much easier to sway new clients to your company. Don’t give in to the dark side and use the force(marketing) already!
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