Honest Marketer

Being extremely interested in social media and search engine marketing, it was suggested that I check out SEMpdx, which is a local organization “whose mission is to inform and educate area businesses on the benefits of SEM to bottom line revenue.” They have a great deal for students and my membership only set me back $25, which was more than worth it for last nights event alone. I am learning SEM on my own and hearing some experts was really helpful. Some of it was outside my beginner knowledge, but here are my takeaways from the night:

1. If you can, create your own URL shortener for your business so you don’t lose the link juice from using someone else’s.




2. Increasing your website traffic alone is not the end game. Without increasing conversions you’re missing the boat.




3. You can’t just use a loud speaker and spout your message online. You have to find WHERE your customers or target market is online and go play. Become an active voice in the space and the followers, leads and love will find you.




4. New blogs for the feed:

• Search Engine Land
• Marketing Sherpa
• Emarketer
• Marketing Charts

I want to thank the four panelists for sharing their knowledge and time. Their twitter accounts are @kentjlewis @matthewjbrown @annekennedy @audette if you want to find them.

Nick Footer Marketing, SEM, Spot Light SEM, SEMpdx